Why Walmart Is Relaunching A '90s Fashion Brand As Its Private Label
Scoop had its heyday in the '90s, but Walmart is now bringing both the label and its designer back as an online-only, fashion-forward collection
Walmart, best known for its low-cost home goods and groceries, is now trying its hand at designer fashion. The retailer this week revived the defunct fashion brand Scoop, bringing back the '90s label with a line of trendy pieces that is available online only.
Originally launched in 1996, Scoop went bust a few years ago. Now, Walmart is bringing it back as an in-house label that's designed to attract younger, fashion-forward shoppers. The brand's co-founder and designer Stefani Greenfield is also attached to the revival, lending it more credibility. The collection will launch initially online and bring products to select stores in 2020.