Scoop had its heyday in the '90s, but Walmart is now bringing both the label and its designer back as an online-only, fashion-forward collection

Walmart, best known for its low-cost home goods and groceries, is now trying its hand at designer fashion. The retailer this week revived the defunct fashion brand Scoop, bringing back the '90s label with a line of trendy pieces that is available online only.

Originally launched in 1996, Scoop went bust a few years ago. Now, Walmart is bringing it back as an in-house label that's designed to attract younger, fashion-forward shoppers. The brand's co-founder and designer Stefani Greenfield is also attached to the revival, lending it more credibility. The collection will launch initially online and bring products to select stores in 2020.

Walmart's Scoop includes over 100 pieces with inclusive sizing and pricing. In addition to clothing, the collection also offers a capsule of handbags and shoes. From Target's 20th Anniversary Collection to German grocery giant Lidl's partnership with Heidi Klum, it's clear that mass retailers are now unafraid to offer designer digs.

Walmart

 

Walmart, best known for its low-cost home goods and groceries, is now trying its hand at designer fashion. The retailer this week revived the defunct fashion brand Scoop, bringing back the '90s label with a line of trendy pieces that is available online only.

Originally launched in 1996, Scoop went bust a few years ago. Now, Walmart is bringing it back as an in-house label that's designed to attract younger, fashion-forward shoppers. The brand's co-founder and designer Stefani Greenfield is also attached to the revival, lending it more credibility. The collection will launch initially online and bring products to select stores in 2020.