The LA-based Forum store will be the first of its kind for the RaaS provider, and will let fashion & lifestyle-focused partners augment the store for their products

B8ta, an experiential retailer specializing in lifestyle products, is shaking up the in-store experience. The brand just announced a new Los Angeles store called Forum, a concept space that will partner directly with a rotating list of emerging fashion and lifestyle companies on dynamic, social activations.

Named after the Latin word for a public space, Forum will transform to meet the needs of its partners and its shoppers. Just like at b8ta's other stores, customers will be able to interact with new products in a high-touch environment—but this space takes it a step further by catering even more to retail as a service. Brand partners will design their own spaces and curate events and launches within the store. In the fitting rooms, RFID technology will change the backdrop and lighting in accordance with each brand's aesthetic principles.

Commenting on the choice of fashion & lifestyle for Forum's focus, Phillip Raub, b8ta president and co-founder, told PSFK, “In the four years since we launched b8ta, we have expanded our merchandising mix and broadened the product assortment in b8ta stores. As a result, we've had an opportunity to speak with makers and found that emerging fashion and lifestyle designers were craving an experience similar to b8ta. Rather than simply add apparel into b8ta, we recognized the importance of thoughtfully developing a fashion/lifestyle concept that properly met the needs of designers and consumers.”

Raub continued, “At its core, the business model and ethos of b8ta and Forum are the same. We are a maker-centric (Retail-as-a-Service) business, that uses our proprietary technology and software to create amazing in-store experiences for consumers. However, we also realize that people will engage with products differently in b8ta than at Forum. Taking this into account, we've spent the last year developing a conscious experience focused on mission-driven brands, sustainable products and local makers.”

Designed as a hub where customers can interact with each other and over 25 brands that fit their lifestyles, Forum is a bold experiment in retail design. Similarly to the company's existing stores, the brands inside b8ta will keep all of their profits, but pay a subscription fee to work in the space, much like other spaces opening in the area.

“We hope that shoppers walk away with a sense of community and a strong connection to Forum and the brands that we have partnered with,” wrote Raub. Forum is set to open in mid-November, and more concept stores are likely on the way.

b8ta


Lead image: Tyler Nix/Unsplash

B8ta, an experiential retailer specializing in lifestyle products, is shaking up the in-store experience. The brand just announced a new Los Angeles store called Forum, a concept space that will partner directly with a rotating list of emerging fashion and lifestyle companies on dynamic, social activations.

Named after the Latin word for a public space, Forum will transform to meet the needs of its partners and its shoppers. Just like at b8ta's other stores, customers will be able to interact with new products in a high-touch environment—but this space takes it a step further by catering even more to retail as a service. Brand partners will design their own spaces and curate events and launches within the store. In the fitting rooms, RFID technology will change the backdrop and lighting in accordance with each brand's aesthetic principles.