How Brands Like Ford Are Reimagining Grocery Aisle Cruising With High-Tech Carts
By absorbing shopping elements like the help desk or the checkout lane, smart carts are transforming the grocery retail experience—without requiring reinvention of the entire store
Tech innovations are allowing for all sorts of new shopping experiences, from social commerce to click-and-pickup or checkout-free options. However, some of these can be tricky to implement for brick-and-mortar retailers, or require complex infrastructural changes.
One way to allow the digitally enhanced shopping experience consumers have come to expect without uprooting the entire traditional store is implementing high-tech carts, which merge with other essential parts of the store, from the checkout lane to the help desk. Here's how tech-enabled carts are transforming grocery shopping while requiring fewer changes to the existing store format: