Whether to seek meaningful connections or make a bit of extra money, Baby Boomers are redefining retirement, and brands are accordingly tailoring jobs to include this group

Retirement is a milestone for many older people, a chance to rest after decades of work. But for those who want extra cash or to continue pursuing meaningful work, opportunities can be scarce. Accordingly, retailers are looking to craft employment posts for this vibrant cohort, providing them with jobs that keep them active and social.

McDonald’s
Fast food chain McDonald's partnered with AARP, a non-profit supporting aging Americans, to employ 250,000 seniors. The move was due in part to a difficulty recruiting younger workers. McDonald's is also piloting a job-matching service for seniors in five U.S. states.

Taobao
Alibaba-owned online shopping mall Taobao recruited for the position of “Senior Experience Officers,” who gather senior citizens' feedback on the site and improve their user experience. To ensure a good understanding of the demographic, all applicants must be over the age of 60.


Lead image: Eddy Klaus/Unsplash

Retirement is a milestone for many older people, a chance to rest after decades of work. But for those who want extra cash or to continue pursuing meaningful work, opportunities can be scarce. Accordingly, retailers are looking to craft employment posts for this vibrant cohort, providing them with jobs that keep them active and social.

McDonald’s Fast food chain McDonald's partnered with AARP, a non-profit supporting aging Americans, to employ 250,000 seniors. The move was due in part to a difficulty recruiting younger workers. McDonald's is also piloting a job-matching service for seniors in five U.S. states.