Innovative brands are making alternative wellness available to all, and even designing special tools and offers for ailments specific to older consumers

Thanks to its semi-legal status, cannabis is now available almost everywhere. But like with many other products, brands in this category are likely to cater their products to younger people, rather than work to market to older consumers—yet it turns out, Baby Boomers spend an average of $95.04 a month on cannabis, more than any generation. Increasingly, marijuana offers this demographic a wellness-based solution for pain, insomnia and other common ailments, and brands are accordingly now working to educate them and ensure that alternative treatments are tailored to them.

Foli Cannabis
Foli is a cannabis lifestyle platform that aims to educate Boomers on all aspects of cannabis. The app also features geo-location, which provides users with information on nearby licensed dispensaries, available deliveries and product specials.

Fleur Marche
Fleur Marche, an elevated CBD retail platform, created beginner-friendly wellness kits. Consumers select their ideal regimen that helps ailments like anxiety and period pain, then receive their products in a makeup pouch meant for traveling.

Kikoko
Targeting female Baby Boomers, tea brand Kikoko offers small doses of cannabis in its alternative wellness products. The tea tackles sleep problems and anxiety. Kikoko also hosts educational tea parties for women on the history and benefits of cannabis.


Lead image: Kelly Sikkema/Unsplash

Thanks to its semi-legal status, cannabis is now available almost everywhere. But like with many other products, brands in this category are likely to cater their products to younger people, rather than work to market to older consumers—yet it turns out, Baby Boomers spend an average of $95.04 a month on cannabis, more than any generation. Increasingly, marijuana offers this demographic a wellness-based solution for pain, insomnia and other common ailments, and brands are accordingly now working to educate them and ensure that alternative treatments are tailored to them.