With Giphy Arcade, the GIF database is transforming its site into something more playable and engaging, updating its model for younger users

Last week, GIF-hosting site Giphy rolled out its newest feature: Giphy Arcade. The gaming platform is designed for easy creation, sharing and remixing, and it's poised to shake up the model that made the site so popular in the first place.

Giphy Arcade has 10 built-in game designs, including classics like runners, blasters and slingshots. With an easy-to-use interface, anyone can populate these templates with GIFs straight from the brand's database, plus custom music and backgrounds supplied by the site. Each game feels fresh thanks to the near-infinite possibilities presented by the feature.

“When exploring what games could look like for Giphy, we knew the experience had to be quick, shareable, and accessible for everyone, including people who don’t necessarily have a history with gaming,” said Nick Santaniello, Giphy's senior product engineer, in a statement. “With Giphy Arcade, we’ve created an experience that provides not only instant fun for the player, but also a new way to add personalized expression and entertainment to conversations as they’re happening.”

Each game is easy to share and doesn't require players to download another app, breaking down a barrier that might have prevented participation otherwise. As a way to drive brand engagement, there's maybe no better way to reach a young audience and convince them to interact so heavily with a product.

Giphy Arcade


Lead image: DISRUPTIVO/Unsplash

Last week, GIF-hosting site Giphy rolled out its newest feature: Giphy Arcade. The gaming platform is designed for easy creation, sharing and remixing, and it's poised to shake up the model that made the site so popular in the first place.

Giphy Arcade has 10 built-in game designs, including classics like runners, blasters and slingshots. With an easy-to-use interface, anyone can populate these templates with GIFs straight from the brand's database, plus custom music and backgrounds supplied by the site. Each game feels fresh thanks to the near-infinite possibilities presented by the feature.