Grocers are tailoring stores to shoppers’ offline and online grocery shopping preferences, orienting the experience around click-and-collect service while adding a layer of additional offers

Driven by new expectations from shoppers used to the convenience of ecommerce, grocery retailers are building new flexible store experiences that allow customers to navigate fluidly between online and offline outposts. From optimizing their shelves' stock to offer items shoppers want to purchase most in person, to designing pickup services that allow customers to drive up and load their groceries straight into their car, these hybrid services centered on click-and-collect capabilities are reimagining grocery shopping for modern life.

Walmart
The big-box retailer Walmart is bringing Lincolnwood, Illinois consumers a grocery shopping alternative with its largest self-standing grocery pickup and delivery center. In an initiative called Grocery Pickup, shoppers can choose groceries online and pickup the same-day at the center. Walmart's personal shoppers receive the order and do all the heavy-lifting including placing the order into grocery shopper's cars.

Walmart

Instacart Pickup
Now, the grocery delivery app Instacart goes beyond delivery services and into pickup. Instacart Pickup lets customers order groceries through the app or online and can pickup their groceries at a participating store. Consumers can set a timeframe for the pickup option and be notified through the app when they're ready for collection.

Carrefour Halle De Clichy
The Parisian grocery retailer Carrefour Halle De Clichy launched a test convenience store concept to blend digital services with the traditional grocery store format. Decreasing the grocer's stock to half the number of processed food, the store paves way for a larger selection of produce. By cutting down on the processed food, the store leaves room for an online-delivery pickup point. Shoppers can access over 15,000 online products available at the click-and-collect point.

Stop & Shop
The grocery chain Stop & Shop started a series of promotions called Free Days. In an effort to increase store visits and usage of its mobile app, on select Fridays the store offers customers rewards. Shoppers are notified through the app of a free product to collect and have a limited timeframe to when they can collect the product at their local store.

Driven by new expectations from shoppers used to the convenience of ecommerce, grocery retailers are building new flexible store experiences that allow customers to navigate fluidly between online and offline outposts. From optimizing their shelves' stock to offer items shoppers want to purchase most in person, to designing pickup services that allow customers to drive up and load their groceries straight into their car, these hybrid services centered on click-and-collect capabilities are reimagining grocery shopping for modern life.