Grocers are tailoring stores to shoppers’ offline and online grocery shopping preferences, orienting the experience around click-and-collect service while adding a layer of additional offers

Driven by new expectations from shoppers used to the convenience of ecommerce, grocery retailers are building new flexible store experiences that allow customers to navigate fluidly between online and offline outposts. From optimizing their shelves' stock to offer items shoppers want to purchase most in person, to designing pickup services that allow customers to drive up and load their groceries straight into their car, these hybrid services centered on click-and-collect capabilities are reimagining grocery shopping for modern life.

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