With features designed exclusively for the benefit of older shoppers, names like Taobao and Tesco are making sure that every customer feels valued

With all the talk of millennials and Gen Z, it's easy for older people to get lost in the mix, resulting in a lack of spaces that cater to them. But now, certain retailers are meeting Baby Boomers and other older consumers halfway, tailoring activations and programs to their specific needs. With a strong emphasis on community, these brands are promoting age inclusivity.

Taobao 
Chinese e-tailer Alibaba launched a senior-friendly ecommerce experience called Taobao For Elders. The site aims to streamline the buying process for over-60s with a peer-to-peer chat function, personalized recommendations and a “pay for me” option that customers can send to family and friends.

Tesco  
The big-box retailer Tesco launched an initiative for consumers 65 and older in Ireland, making grocery shopping more convenient. Now, customers can select and purchase groceries online and have them delivered for free, which allows older shoppers with limited mobility the chance to keep shopping for themselves.

Tesco

Jumbo
Dutch supermarket chain Jumbo now offers two programs for shoppers 55 and older. Chat Checkout features cashiers who maintain conversation throughout the process. All Together Coffee Corner is an in-store space  where older adults can meet one another and engage in conversation.


Lead image: Tristan Le/Pexels

With all the talk of millennials and Gen Z, it's easy for older people to get lost in the mix, resulting in a lack of spaces that cater to them. But now, certain retailers are meeting Baby Boomers and other older consumers halfway, tailoring activations and programs to their specific needs. With a strong emphasis on community, these brands are promoting age inclusivity.

Taobao  Chinese e-tailer Alibaba launched a senior-friendly ecommerce experience called Taobao For Elders. The site aims to streamline the buying process for over-60s with a peer-to-peer chat function, personalized recommendations and a “pay for me” option that customers can send to family and friends.