Lexus Tests The Waters With New Luxury Yacht Business
The brand-new Lexus LY 650 is a luxurious, 65-foot yacht that is transforming the automaker's model, and is designed to target the luxury consumer lifestyle
Lexus is best known for its cars, but a new offering—inspired, no doubt, by the recent surge in luxury interest—offers an entirely new way to drive one of its vehicles: The brand just unveiled its first-ever luxury yacht.
Produced in a partnership with the Wisconsin-based Marquis Yachts, the Lexus LY 650 is a 65-foot vessel that further positions the automaker as a luxury lifestyle brand. Inside the yacht, a main salon holds two captain seats and a sofa. Decked out with amenities like a built-in coffee maker, wine fridge and kitchenette, the boat offers plenty of luxurious space to enjoy.