How Brands Like Airbnb Are Offering Elevated Travel Experiences
As people age, they're more likely to have more free time and more money to spend—and travel brands are accordingly upping their high-end offers
Many Baby Boomers are reaching or are well into retirement, meaning plenty of extra time and savings that can go toward seeing the world. To appeal to this generation's increased appetite for elevated travel experiences, brands are now launching luxe options that leave some of their counterparts in the dust. By focusing on clients with extra money to spend, these companies are extending their reach to an older demographic.
Inspirato Pass Luxury company Inspirato rolled out a new subscription service called Inspirato Pass. Offering unlimited access to 60,000 high-end accommodations around the world for $2500 a month, it's a huge network of potential experiences and excursions. Pass holders can also request bespoke experiences and services, such as private sailing lessons or even a paleo-friendly chef.