The fast-food giant offered free apparel with orders in a special, one-day activation, making it a little easier for happy customers to show off their loyalty

McDonald’s recently used free limited-edition activewear to promote its easy online ordering and charity.  In select areas, all orders placed through Uber Eats came with a special surprise.

All orders of $10 or more placed through Uber Eats after 5pm were made into a gift while supplies lasted. The bonus merchandise included McDonald’s-themed athleisure and more: McDonald’s striped socks, French fry-adorned yoga pants, a cheese-covered sweatshirt and even Big Mac headphones. Proceeds from orders at participating locations in Canada went toward the Canadian Ronald McDonald House for Children. 

This came as the latest in fashion activations from fast-food brands, following fast-Italian chain Domino’s, which recently issued a similar apparel drop. With this promotion, McDonald's strove to create a sense of excitement and exclusivity that customers could easily access through an app and have delivered straight to their door within the hour.

Uber Eats | McDonald’s

 

McDonald’s recently used free limited-edition activewear to promote its easy online ordering and charity.  In select areas, all orders placed through Uber Eats came with a special surprise.

All orders of $10 or more placed through Uber Eats after 5pm were made into a gift while supplies lasted. The bonus merchandise included McDonald’s-themed athleisure and more: McDonald’s striped socks, French fry-adorned yoga pants, a cheese-covered sweatshirt and even Big Mac headphones. Proceeds from orders at participating locations in Canada went toward the Canadian Ronald McDonald House for Children.