The well-intentioned startup oollee provides a subscription service that purifies water for customers, making clean water more accessible

Accessing clean water can be no easy feat, and it's a problem felt both locally and globally. In areas with poor water quality, residents must turn away from tap water, instead using single-use bottled water, which only contributes to the climate crisis.

To set tap water back on track, the water purification startup oollee developed a new kind of subscription box: one that purifies water. The filtration system works through reverse osmosis, leaving contaminants behind. Their technology makes tap water drinkable, even in places where bottled water was previously the only trustable source.

Offered to consumers on a monthly subscription basis, with maintenance and cartridge replacements included, oollee is part of a new breed of water filter suppliers that cater to more affordable water services. Blending together technology and water quality, the startup also utilizes an app to notify consumers when the filter is ready to be replaced and checks the water quality status for clean tap water at home.

oollee


Lead image: Kate Joie/Unsplash

Accessing clean water can be no easy feat, and it's a problem felt both locally and globally. In areas with poor water quality, residents must turn away from tap water, instead using single-use bottled water, which only contributes to the climate crisis.

To set tap water back on track, the water purification startup oollee developed a new kind of subscription box: one that purifies water. The filtration system works through reverse osmosis, leaving contaminants behind. Their technology makes tap water drinkable, even in places where bottled water was previously the only trustable source.