With tools like augmented reality and buying ahead, outdoor retailers and companies are creating digital and physical experiences that allow customers to preview gear and plan their trips

The right gear is essential for a good camping trip, but picking and buying expensive equipment can be a stressful step for anyone new to the hobby. But with technology both at home and in stores, testing gear is as easy as pulling out a smartphone. These outdoor retailers are creating digital and physical experiences that allow immersive and seamless shopping, helping campers better plan their trips.

MEC
Canadian outdoor gear retailer MEC partnered with Finger Food Studios to launch an immersive AR experience in the brand’s Toronto flagship store. Customers get a 360-degree view of each of their extensive selection of tents, inside and out. In addition to enhancing product engagement, the AR experience also allows the outdoor retailer to save on floorspace.

Mountain Hardwear
Mountain Hardwear launched an AR shopping app to help customers explore products. Shoppers open the Mountain Hardwear app, select an item to view and point their smartphone camera at a nearby surface to interact with a 3-D rendering. Shoppers can change the product color and then complete the purchase directly through the app.

Amazon
Amazon installed lockers in a dedicated space at the Coachella Music Festival. Attendees could shop from a list of camping and festival products in advance on Amazon’s online storefront, then select delivery to the lockers on the festival grounds. Shoppers received QR codes that allowed them to unlock and retrieve their purchases from the lockers.


Lead image: Patrick Hendry/Unsplash

The right gear is essential for a good camping trip, but picking and buying expensive equipment can be a stressful step for anyone new to the hobby. But with technology both at home and in stores, testing gear is as easy as pulling out a smartphone. These outdoor retailers are creating digital and physical experiences that allow immersive and seamless shopping, helping campers better plan their trips.

MEC Canadian outdoor gear retailer MEC partnered with Finger Food Studios to launch an immersive AR experience in the brand’s Toronto flagship store. Customers get a 360-degree view of each of their extensive selection of tents, inside and out. In addition to enhancing product engagement, the AR experience also allows the outdoor retailer to save on floorspace.