Plant People's CBD products are new for Brandless—they come labeled. But the partnership is helping both companies reach new audiences and bring sustainable wellness to all

Brandless built its reputation on being, well, brandless. But now, the e-tailer is working with hemp and herbal company Plant People on a line of branded CBD products—the first in a series of high-profile launches in the site's new marketplace, each of which will include branding.

Plant People makes sense as the ecommerce startup's first partner—CBD is only growing in popularity. According to Brandless, “CBD” was the third most popular search term on the site last month.

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