Deals are heightening as automakers and aircraft makers team up to enter the undefined urban air mobility market

Up, up and away is the new automotive mantra. All of a sudden, car brands are racing to become the first viable provider of urban air mobility solutions, from Hyundai to Uber. The latest brand to announce an airborne division is luxury automaker Porsche, which will be partnering with aircraft manufacturer Boeing.

Unlike their competitors, the companies will likely be working together on vehicles meant for personal use. Other solutions imagine flying taxis or rideshares, but this partnership will likely yield personal short-distance luxury vehicles meant only for the urban elite. Ultimately, the plan is to create an electric flying car that is suitable for use in city settings.

“This collaboration builds on our efforts to develop a safe and efficient new mobility ecosystem, and provides an opportunity to investigate the development of a premium urban air mobility vehicle with a leading automotive brand,” said Steve Nordlund, VP and GM of Boeing NeXt. “Porsche and Boeing together bring precision engineering, style and innovation to accelerate urban air mobility worldwide.”

This move comes a year after the release of Porsche's Consulting Study, which posits that 2025 could be the year commercial air mobility services take off. While it could be years before the partnership reaches fruition, the announcement is yet another sign that automotive's next frontier is skyward.

Porsche

Porsche | Boeing


Lead image: Gabriel Gurrola/Unsplash

Up, up and away is the new automotive mantra. All of a sudden, car brands are racing to become the first viable provider of urban air mobility solutions, from Hyundai to Uber. The latest brand to announce an airborne division is luxury automaker Porsche, which will be partnering with aircraft manufacturer Boeing.

Unlike their competitors, the companies will likely be working together on vehicles meant for personal use. Other solutions imagine flying taxis or rideshares, but this partnership will likely yield personal short-distance luxury vehicles meant only for the urban elite. Ultimately, the plan is to create an electric flying car that is suitable for use in city settings.