How retailers are rethinking their in-store merchandising strategies to more effectively engage shoppers and drive conversions

Despite the rise of ecommerce, the physical channel remains a crucial vehicle for discovery and a key opportunity for shoppers to interact with products before purchase. Much was made over the death of brick-and-mortar retail, but stores that invest in the store experience are still seeing a strong physical customer presence.

The Enabling Dynamic In-Store Experiences Through Merchandising research paper explores how retailers are rethinking their merchandising strategies to engage shoppers more deeply and drive conversions. With rotating in-store pop-ups, interactive shelves with targeted recommendations and predictive analytics tools that enable stocking items based on future demand, retailers are using merchandising as a tool to better understand their shoppers and offer them more of what they want.

For a copy of this report, visit the Enabling Dynamic In-Store Experiences Through Merchandising page. As always, PSFK members can access this research for free.