PSFK Research Paper Launch: Engaging The Baby Boomer Consumer
How brands are tapping into Baby Boomers through marketing, products and services that defy ageist assumptions and empower fuller lives
Enabled by new technologies and programs, Baby Boomers are living longer and redefining aging into a life stage worth celebrating and enjoying. As this large segment of consumers reaches old age, Boomers are playing an influential role in driving macrotrends, such as wellness as lifestyle, as well as emerging trends across industries that redefine how we live now, such as the rise of co-housing and community-driven platforms.
As a group, Boomers still wield outsize spending power, and now PSFK has published the Engaging The Baby Boomer Consumer research paper to highlight how savvy brands are tapping into this segment. Through marketing, products and services that defy ageist assumptions and seek to empower them to live fuller, more independent lives, these brands are breaking through with a critically important demographic.