Camping is a booming business. Thanks to an interest in wellness, more emphasis on experiences and a rapidly diversifying set of enthusiasts, the great outdoors has perhaps never been so popular. Now, PSFK presents Exploring The Future Of Camping, a report that highlights the most exciting innovation in the field.
This research paper explores how hospitality businesses and outdoor retailers are adapting their marketing and services to better meet the needs of today’s explorers and outdoor enthusiasts. The following insights and examples show progressive ways that companies are connecting with campers before and during their outdoor experience through personalized service, real-time guidance and sustainable experiences.