How Food & Grocery Leaders Like Waitrose Are Helping Consumers Curb Waste
Companies like Waitrose are embracing sustainable practices and pushing back against food waste with emerging innovative solutions
The grocery industry is notoriously wasteful, both in terms of packaging and unused food. Now, supermarkets are starting to rethink their strategies, implementing initiatives that allow customers to do their part in the fight to reduce waste. These are the food & grocery names pushing sustainability forward.
Waitrose To cut back on waste, British supermarket chain Waitrose created Unpacked, a campaign that promotes sustainable packaging. The grocer used its Oxford store as the pilot, where shoppers could bring their own containers or pick up reusable ones in-store. Produce, pasta, grains, home cleaners and even beer and wine were available package-free.