Companies like Waitrose are embracing sustainable practices and pushing back against food waste with emerging innovative solutions

The grocery industry is notoriously wasteful, both in terms of packaging and unused food. Now, supermarkets are starting to rethink their strategies, implementing initiatives that allow customers to do their part in the fight to reduce waste. These are the food & grocery names pushing sustainability forward.

Waitrose
To cut back on waste, British supermarket chain Waitrose created Unpacked, a campaign that promotes sustainable packaging. The grocer used its Oxford store as the pilot, where shoppers could bring their own containers or pick up reusable ones in-store. Produce, pasta, grains, home cleaners and even beer and wine were available package-free.

Waitrose

ICA Kvantum
In an effort to reduce unsold food waste, Swedish startup Karma collaborated with Electrolux on an innovative, in-store refrigerator. The smart fridge acts as a pickup point for unsold, discounted food. Now, Stockholm-based supermarket ICA Kvantum allows customers to buy products through the Karma app, which provides them with a QR code to access the right fridge.


Lead image: Waitrose

The grocery industry is notoriously wasteful, both in terms of packaging and unused food. Now, supermarkets are starting to rethink their strategies, implementing initiatives that allow customers to do their part in the fight to reduce waste. These are the food & grocery names pushing sustainability forward.

Waitrose To cut back on waste, British supermarket chain Waitrose created Unpacked, a campaign that promotes sustainable packaging. The grocer used its Oxford store as the pilot, where shoppers could bring their own containers or pick up reusable ones in-store. Produce, pasta, grains, home cleaners and even beer and wine were available package-free.