This is the co-op's first experience center, which will invest in its community through workshops, demonstrations and guided trips

REI has always been a favorite among outdoors enthusiasts. Now, its just-opened concept store in New Hampshire promises to bring the brand closer to its community with a refreshed look, a rental program and an emphasis on forming personal connections.

The North Conway “experience center” is the first store of its kind, and the first in the state. Located near the White Mountains, the storefront acts as a kind of base camp. Offering workshops, classes, and guided day trips, the co-op will work to engage customers with varying levels of comfort with the outdoors. High-end equipment will also be available for rent, making exploration more accessible.

REI

“North Conway is the perfect community to unveil the co-op’s newest retail format, which will focus on outdoor experiences,” said Rachel Ligtenberg, REI vice president of retail, in a statement. “We are continuing to shape this new store format, with the goal of becoming the one-stop shop for every kind of adventurer. From the seasoned expert who owns their own gear, to the family looking to spend the day trying something new, REI North Conway will be a launching pad for outdoor activities in the White Mountains.”

The store's layout reflects its renewed mission, featuring plenty of open common areas for workshops and demonstrations. REI opened its doors in North Conway earlier this month, introducing its customers and members to a brand-new kind of in-store experience.

“REI products and experiences contribute to an outdoor experience in the White Mountains of New Hampshire that our community and our visitors will appreciate,” said Dot Seybold, OVP Management, Inc. general manager. “The dedication to the brand by its customers is legendary and we believe REI will contribute greatly to the outdoor community in North Conway.”

REI

REI North Conway


Lead image: REI

REI has always been a favorite among outdoors enthusiasts. Now, its just-opened concept store in New Hampshire promises to bring the brand closer to its community with a refreshed look, a rental program and an emphasis on forming personal connections.

The North Conway “experience center” is the first store of its kind, and the first in the state. Located near the White Mountains, the storefront acts as a kind of base camp. Offering workshops, classes, and guided day trips, the co-op will work to engage customers with varying levels of comfort with the outdoors. High-end equipment will also be available for rent, making exploration more accessible.