Not only do today's older consumers have particular nutritional needs—they also are demanding healthier options, and new offers from health-focused food and beverage companies are answering their request

Just like plenty of other lifestyle elements, diets have to change with age. Often, big brands miss the opportunity to give older consumers exactly what they need—namely, versions of foods that are healthier than normal. And today, 30% of individuals who purchase clean-labeled food with some regularity are older than 55. Accordingly, the following companies are paying close attention to Baby Boomers' health needs and crafting wellness-focused foods designed to fit into aging diets.

Perennial Drink
Plant-based food startup Perennial Drink offers a supplementary beverage that's completely non-dairy. The product is made with plant-based ingredients, providing customers with the nutrition necessary for gut and bone health.

ProLon
Meal kit brand ProLon offers a 5-day diet kit that promotes cell regeneration based on the anti-aging dietary science of fasting. Inside the shoebox-sized kit is a variety of plant-based soups, bars, crackers, drinks and supplements labeled with corresponding day. The brand delivers kits DTC and through healthcare practitioners.

Danone
Lower sugar intake is often better for seniors. To reach the older segment of the market, yogurt brand Danone launched a line of Greek yogurt called Two Good, which contains only two grams of sugar.


Lead image: Toa Heftiba/Unsplash

Just like plenty of other lifestyle elements, diets have to change with age. Often, big brands miss the opportunity to give older consumers exactly what they need—namely, versions of foods that are healthier than normal. And today, 30% of individuals who purchase clean-labeled food with some regularity are older than 55. Accordingly, the following companies are paying close attention to Baby Boomers' health needs and crafting wellness-focused foods designed to fit into aging diets.

Perennial Drink Plant-based food startup Perennial Drink offers a supplementary beverage that's completely non-dairy. The product is made with plant-based ingredients, providing customers with the nutrition necessary for gut and bone health.