Brands and services are empowering senior solo travelers with programs that match them with travel partners or groups, creating a safer environment and forming new friendships

Travel presents today's seniors with the opportunity to experience the world in an entirely new way. What's more, the number of over-60s who have booked as guests on Airbnb grew by 66% worldwide in 2017, and Baby Boomers plan on spending over $6,600 on their 2019 travel—more than any other generation. 

Accordingly, companies are now tailoring travel and experiences for seniors, in particular empowering them to bond with other sojourners if flying solo. Going beyond itineraries, these brands and services are matching seniors with companions and curating authentic experiences for adventure-hungry older consumers:

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in