Sheep Inc. unveiled a carbon-negative business model that updates the supply chain, emphasizes environmental initiatives and tracks its sheep

A just-announced fashion label is making carbon-neutral brands look lazy by comparison. Sheep Inc., which sells just a single kind of wool sweater, is taking steps to undo fashion's environmental issues with a first-of-its-kind carbon-negative business model.

The brand's technique is deceptively simple, combining smart sourcing, low-impact manufacturing and a traceable flock of sheep. With every purchase, customers “adopt” one of these sheep. Every time their unique animal has a life event—gets sheared or gives birth, say—customers receive a notification. Each Sheep Inc. sweater is also individually numbered with scannable tags, allowing anyone to view an overview of the supply chain.

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