With support for aging bodies, these companies ensure that their customers can grow older in a healthy, positive way

Traditional narratives would have consumers believe that wellness is only for young people. But aging people need just as much attention. Now, these wellness brands specialize in aging processes like menopausal symptoms and hair loss, using elevated customer experience and sleek branding to transform what could otherwise be an unavoidable, uncomfortable life stage.

Better Not Younger
Better Not Younger develops haircare products to meet the changing hair physiology of women as they age. They focus on a less obvious aspect of aging, acknowledging that while consumers might have updated their diet and skincare routines, haircare is often forgotten.

Pepper and Wits
P&G piloted Pepper and Wits, a brand for coping with menopause. The products range from supplements to lotions made for menopausal symptoms like mood swings and dryness. The brand’s site also features a questionnaire to help consumers identify if they’re going through menopause.

Pause Well-Aging
Pause Well-Aging launched a three-product line to combat perimenopause, the phase prior to menopause. The product includes cooling mist for hot flashes, a tool to improve blood flow and a moisturizer that boosts collagen. The brand also has a blog that educates women on the symptoms of menopause.

Rory
Healthcare startup Rory is a telemedicine community for women to address topics around menopause and its symptoms. Users can see or video chat with a physician to receive prescriptions. Roman is its counterpart for men, offering similar support on aging issues such as hair loss and erectile dysfunction.


Lead image: Matthew LeJune/Unsplash

Traditional narratives would have consumers believe that wellness is only for young people. But aging people need just as much attention. Now, these wellness brands specialize in aging processes like menopausal symptoms and hair loss, using elevated customer experience and sleek branding to transform what could otherwise be an unavoidable, uncomfortable life stage.

Better Not Younger Better Not Younger develops haircare products to meet the changing hair physiology of women as they age. They focus on a less obvious aspect of aging, acknowledging that while consumers might have updated their diet and skincare routines, haircare is often forgotten.