Retail insiders should be paying more attention to home improvement. Americans, especially older Millennials, are fixing up their homes, and home improvement spending is growing at almost double the rate of the rest of the retail industry. Because of this renewed interest in hands-on work, the industry's retailers are starting to reinvent the store experience for a new class of customers.
The Enhancing The Home Improvement Shopper Experience research paper explores how stores are expanding their in-store and online services to better meet the needs of today’s homeowners and residents. These insights and examples show progressive ways that companies are connecting with shoppers before and during their home improvement shopping experiences, including personalized service, real-time guidance and educational experiences.