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With Guest Rooms, A Spa And A Rooftop Deck, This Store Looks Just Like A Hotel


Stylenanda's Seoul storefront sells makeup, clothing and accessories in a five-floor space inspired by the hotel and hospitality experience

It would be understandable to think that Stylenanda‘s Seoul flagship is an ultra-luxe hotel. The Pink Hotel, an immersive, five-floor space in the Myeondong neighborhood, is a store obsessed with the hospitality experience. Playfully subverting hotel standards like the pool and the laundry room, the lifestyle brand's outpost is a must-see in Seoul.

All of the five floors are pink, and each one riffs on an aspect of hotels. Ascending through the space, visitors pass the lobby, spa, guest rooms, laundromat and pool café, respectively, with a terrace on the rooftop. Makeup and apparel mingle with items like beds, pool umbrellas and bathtubs, making it ideal for social media.

With an easily shoppable layout that emphasizes discovery, plus a café on the top floor, the Pink Hotel by Stylenanda is experiential shopping at its best. And although it's impossible to spend a night there, it's surprisingly relevant for both retail and hospitality strategy—clearly, shopping can be easily integrated into the hotel experience.


Lead image: Natanja Grün/Unsplash