Spotlit in our New York Retail Innovation Guide for 2020, this modern spa and wellness brand focused on self-care mixes media with ecommerce and IRL oases

Chillhouse is taking the classic spa in a new direction. Applying a wellness-first lens to all of its offers and locations, the brand is a synthesis of an editorial platform, online retailer and IRL destination for beauty & wellbeing services, describing its goal as “building destinations for modern self-care.”

With two locations across NYC's Manhattan borough, Chillhouse is tapping into the latest trends promoting healthy living and relaxation. In addition to services like non-toxic nails, infrared sauna therapy, facial and body treatments, and a cafe menu full of adaptogenic powders at its LES and SoHo outposts, the brand also offers an online marketplace: Fans of Supergoop or French Girl's beauty and body products as well as matcha powder and probiotics can find curated picks—and can even shop Chillhouse's own apparel line, “Chill Wear.”

Frequent visitors to its IRL locations are invited to become members, and all are invited to sign up for the Chillhouse newsletter to receive the brand's editorial content related to finances, beauty, fitness, travel, events and more directly in their inbox. PSFK highlighted Chillhouse in our 2020 New York Retail Innovation Guide, our annual look at fresh on-the-ground innovation in NYC—for the full 50+ list, take a look here.