Using Social Media like TikTok to Modernize Promotion Efforts
American Football league The NFL modernized the promotion of its 100th season through a partnership with social short-form video platform TikTok. The partnership consisted of the creation of the official NFL account that posts highlights and other footages and the launch of #WeReady challenge that prompts fans to share videos about their favorite teams using the hashtag.
Written By: PSFK
This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.