Reworking the Baby Brand with Text-to-Know
The DTC subscription-based brand is enabling personalized nutrition and encouraging tastes for healthy eating from the get-go
When it comes to c-commerce, pioneers are marshaling a combination of human support and AI assistance to bring info, recs and commerce to consumers' fingertips, checking the right time and right place boxes through a direct connection.
Tiny Organics is one such example, reinventing the CPG experience, in this case, for baby food. The DTC brand lets consumers text-to-talk and buy from its subscription platform providing personalized nutrition.
Its goal is to make acquiring curated baby food simple for busy parents, as well as encourage kids to cultivate tastes for healthy eats from the very beginning.