China's Clubbing Scene Goes Virtual as Quarantine Continues
The coronavirus isn't putting these performers and partiers on hold—instead of stopping, they're moving their groove to the virtual realm
The coronavirus closings keep on coming, particularly in China. However, amongst the lockdowns, postponements and cancellations is a wave of entertainers and their followers who are refusing to stop, instead transferring their parties and performances to the digital world to let participants join remotely.
The infrastructure is already there, so this creative leap from IRL clubs to the cloud makes sense, and often involves streaming live DJ sets, shows, and even marathons over mobile apps. A Shanghai club called TAXX made the move on this trend, offering guests the chance to tune in and dance straight from devices in their homes or elsewhere. Another top destination for the city's ravers called ALL hosted a one-day show featuring nine DJs on a temporary online hub called ALL by Yourself—complete with photos of the performers in their homes, under blankets, complete with cats.
Inspired by this physical-to-digital venue transferral, other organizations are actually creating quarantine-specific content: Chinese video-sharing platform Bilibili has not only been posting previously recorded performances in collaboration with China's yearly Strawberry Music Festival, but also reportedly inviting artists to host original sets. Entertainment is just one of the areas where previously niche virtual activations and communities like internet ravers are garnering more mainstream popularity, spurred by the serious epidemic—check out more here.