profile

PSFK Weekly Debrief

PSFK’s paid weekly newsletter product. Trends delivered right to your inbox.

PSFK iQ

PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at sales@psfk.com

Haus' Co-Created Line of Apéritifs Supports Restaurants In Crisis

06/11/20

The DTC drink brand is showcasing its support of the restaurant industry during COVID-19 with a co-created collection, donating all proceeds to the partner establishments

Mandatory shelter-in-place orders due to COVID-19 have left restaurants closed and at a loss—of profit, of staff and of purpose. To help businesses surmount these challenges, DTC apéritif company Haus created an initiative called The Restaurant Project, providing support to local establishments across the United States.

The project is based on the collaborative notion to co-create apéritifs with partner restaurants. Each collection is made up of a variety of apéritifs that showcase the flavors of each individual restaurant. All profits from the apéritifs are given to aid the restaurants and provide financial relief for employees, current operations and rent costs during the crisis.

Refocusing attention to collaborative projects for the greater good, brands are reaching out to one another to develop and create impactful initiatives that offer aid in an uncertain and challenging climate. Haus is enabling consumers to continue their support of local restaurant businesses by purchasing from its co-created collections, demonstrating its commitment and care during a time of crisis.

The Restaurant Project