Silence in business  is complicit in maintaining the institutional structures that create injustice in the black community and for people of color.

For many in our community, we are confused by how to respond to an issue we are not familiar with and too often we opt to not say anything. This silence in business, however, is complicit in maintaining the institutional structures that create injustice for the black community and for all people of color.

Do not wait until you are correct on every issue related to injustice but choose today to be on the right side of justice – and be vocal about it. You’ll be surprised how your openness can lead you on a journey of understanding, empathy, support and partnership. 

Over the coming week, we urge you to think about the retail experience and how it interacts with people of color – with shoppers, with store and delivery staff, with corporate executives and in marketing and brand activism.

Retail’s Response to Injustice – A Townhall Special Session

The PSFK team is hosting a virtual event this week to help you consider how retail interacts with people of color with the help of members of our community. The session includes G Kofin Annan, Adaora Udoji, Devon Powers, Kelle Jacob, Sledge Smith, Michael Robinson, Hedyeh Parsia, Ram Narayan Iyer, Sergio Villasenor and more.

Wednesday 2pm – Zoom & YouTube LS – RSVP here.


Links For Insight

For extra reading, we leave you with some links to help folks in the broader community process this moment and contemplate their role in it. Why don’t you share a similar list on Monday with your team?

Why Talking About Race Matters

The Color Bind: Talking (and Not Talking) About Race at Work

How Race Was Made

Being Anti-Racist

Anti Racism Guide for White People

Anti-Racist Resource Guide

5 Things White People Can Do Right Now


A final word from Audre Lorde : 

“I cannot afford the luxury of fighting one form of oppression only. I cannot afford to believe that freedom from intolerance is the right of only one particular group. And I cannot afford to choose between the fronts upon which I must battle these forces of discrimination, wherever they appear to destroy me. And when they appear to destroy me, it will not be long before they appear to destroy you.”