The wholesale platform's offer for brands, retailers and members of the press provides virtual entry to live-streamed trade shows and digital showrooms as well as online order placement to keep business moving even in a contactless world

Even before the lockdowns of 2020, designers, brands and retailers were piloting innovative digital strategies for new collection debuts and drops. With unprecedented market conditions lighting a fire under the fashion and apparel industry, the likes of virtual showrooms, hologram runways and live-streamed events have become the hallmark of a new, digital-first era.

Take fashion wholesale and data exchange platform Joor, which recently created Passport, the world's first global digital trade show hub. There, members are able to attend international shows from Arab to London Fashion Week and many in between, browse lookbooks in virtual showrooms, and place orders online. Retailers are invited to use Passport to discover new labels in an immersive, curated format, while brands are given the chance to bring their wares to life and reach new buyers through dynamic videos and 3D imagery.

The goal of Passport is to unite all aspects of the trade show and fashion week experience, in effect building a comprehensive marketplace and fostering connections between buyers, brands and press. PSFK analysts identified Passport in recent research about future-proof strategies & solutions in a disrupted fashion business—check out more examples here.