The upscale restaurant brand is turning to reduced-contact tech to keep doors open

As businesses and consumers alike anxiously await the return of indoor dining in NYC, establishments are getting creative when it comes to finding safe outdoor alternatives. Combined with mobile-first tech that at once reduces contact and streamlines transactions, sidewalk and other open-air seats are cropping up around the city—including at the well-known Jean-Georges restaurants.

The Central Park West location is opening its doors for walk-ins and reservations alike thanks to its implementation of reduced-contact protocol that minimizes transactions between staff and patrons. In addition to implementing the bare necessities like gloves and masks for all service as well as six-foot table spacing, the restaurant will be leveraging digital menus accessible on patrons' own mobile devices for them to browse upon scanning a QR code. While nothing new, QR tech appears to be experiencing an uptick in application during a touchless 2020, which makes sense, as it's relatively easy to retrofit for business like restaurants and adopt for most consumers in a mobile-first age. It also provides opportunities to enable the efficient transactions that consumers have come to expect.

PSFK researchers spotlit Jean-Georges in their recent paper about ways food-service providers are leveraging technology to optimize their operational ecosystems. For more examples and inspiration of ways to create flexible, hyper-personalized retail & service experiences applicable across verticals, check out our related article and research.

Jean-Georges