As the path to purchase for car buying continues to drift, consumers not only are seeking out new models of vehicle use and access, be they rental subscriptions or used-car opportunities, but also are demonstrating elevated expectations when it comes to making sure they're getting the perfect fit for their needs. Auto brands are listening, and are now pursuing partnerships that enable more immersive discovery experiences for prospective buyers.
Take a look at Japanese automaker Nissan‘s collaboration with Turo, the global car-sharing marketplace. Taking into account upticks in consumer interest in used cars, Nissan is aiming to provide more helpful and supportive pre-purchase trials to this audience, tapping Turo's Nissan-owning hosts to lend their vehicles to those looking for an extended test drive. Through the service, interested parties can book the Nissan of their choice in Los Angeles, Salt Lake City, or Northern New Jersey for as long as they like.
In addition to helping customers better decide how a model fits into their day-to-day life, the Nissan Experience Test Drive also offers the usual Turo qualities like peace of mind that customers are borrowing from trusted hosts, as well as a wide variety of selections to choose from, and personalizable insurance plans. PSFK researchers highlighted the Nissan x Turo partnership in a deep dive into innovation driving the future of the automotive industry—check out more strategies here.