This Lingerie Startup Invites Fans to Become Influencers with a ‘Creators' Platform
Inclusive intimate apparel startup Adore Me has developed a platform where fans can join the brand's community of influencers and create authentic content in exchange for free merch and exposure
Fans who want to join DTC lingerie brand Adore Me‘s Creators program can submit their social media profile links and contact information through the form on the site. Once selected to participate, influencers can choose which campaigns to they'd like to join. From there, Adore Me sends them the relevant products and provide them with some overarching themes to include in their posts. Even with these guidelines, participants are encouraged to make the posts their own.
In exchange for their participation in the Creators campaigns, influencers will receive $150-$300 of Adore Me merchandise, and depending on the performance of their posts, may have a chance to earn paid contracts. In addition, the program promises to boost influencers' social media followings by sharing their posts with Adore Me's international fanbase through the brand's accounts.
The Creators posts allow consumers to visualize Adore Me's products in a more personal setting. Rather than seeing impersonal, ultra-professional advertisements, followers see the products in fellow fans' homes. The platform gives the brand the opportunity to showcase its lingerie in a more natural, authentic environment.
PSFK researchers highlighted Adore Me in a research paper on how to connect with in-home shoppers. Check details about accessing the research here.