Entering the wearables market, eCommerce giant Amazon has announced a health wristband that combines basic fitness tracking capabilities with premium functions like voice tone reading and body composition scanning

The wearable, the Amazon Halo Band, has all the features that have come to be expected in fitness trackers, all of which can be accessed through the Amazon Halo app. The wristband can measure the intensity and duration of wearers' movements, and using indicators like motion, heart rate, and temperature, it can keep track of sleep time and quality, giving the night of sleep a score from 0 to 100.

Standout capabilities include tools that allow consumers to measure their body fat percentage from home as accurately as a doctor would and a feature that analyzes the energy and positivity in the wearer's voice to determine mood and offer advice for relationship maintenance.

Also singular among fitness trackers is the Amazon Halo Labs feature, “science-backed challenges, experiments, and workouts that allow customers to discover what works best for them specifically, so they can build healthier habits.” With these “labs,” wearers can optimize their routines for their own bodies.

Users are also able to connect their device to third party accounts like weight loss program WW, and access workouts and challenges through Labs from Amazon experts and brands like Headspace and Mayo Clinic. 

Purchase of the wearable ($64.99 early access price, $99.99 regular price) comes with a 6-month membership to access all the features, after which point the membership costs $3.99 per month.

The PSFK team highlighted Amazon Halo in a research paper on the ways health providers can meet the needs and expectations of today’s hyper-informed consumer.  You can read more about it here.

Amazon Halo