In an omnichannel shopping landscape, finding ways to get closer to consumers is a competitive advantage. Physical stores are evolving beyond solely serving as places for people to shop into hubs for facilitating online orders. By fulfilling with available inventory and shrinking the physical distance to shoppers’ homes, grocery stores and services are now able to market even shorter delivery times, with some promoting turnaround in as little as 10-minutes door-to-door.
Popular European startup Gorillas is bringing its last-mile bicycle fulfillment services to the US, beginning in the New York City area. For consumers in Germany, the Netherlands, France the U.K, and now NYC, grocery orders placed within the company's app are fulfilled within 10 minutes for a $1.80 fee thanks to micro fulfillment centers located within each serviced neighborhood. Stocked with a variety of goods from local brands and businesses, the grocery fulfillment service is able to ensure short supply lines, improving quality and providing a more sustainable delivery experience.