Diversity and inclusion are the expectation today, and resort locations, hotel chains and entire cities interested in earning consumers’ trust and affinity are working to ensure all feel welcome. Through both marketing efforts and experiences that cater towards previously unrepresented groups, including both the LGBTQ+ community and BIPOC consumers, businesses are creating accessible and safe travel opportunities and ensuring a wider demographic is being represented.
Online travel aggregator Orbitz Worldwide has developed a microsite dedicated to sourcing inclusive travel destinations and accommodations for LGBTQ+ travelers. Helping customers to make more informed decisions, the site features a collection of properties where staff have received gender identity and sexual orientation sensitivity training, while guest recommendations and destination guides from LGBTQ+ travelers provide further peace of mind.
For a deeper-dive into this topic, download Rebooting The Travel Occasion. In it, the PSFK team explores how companies, localities and platforms are redesigning their services and offerings to better align with consumer preferences and priorities in a post-Covid landscape. https://www.psfk.com/report/rebooting-the-travel-occasion