DoorDash’s insights and analytics team observed that many of the food delivery platform’s customers were organically ordering a restaurant meal for delivery through the app, and then would often return to the platform to place another order for a convenience store item within just a half-hour window from placing their restaurant delivery order. Seeing an opportunity to better serve its customers and reduce Dasher redundancy, DoorDash launched the DoubleDash program. The new partnership between the delivery platform and grocery company will open up unprecedented access to on-demand delivery while providing consumers with best-in-class convenience.
DoubleDash allows DoorDash customers in the U.S. and Canada to shop across multiple stores and categories on just a single DoorDash order. The add-on delivery feature allows users to place an order on DoorDash, and then after checkout gives customers the option to add items from nearby stores using the DoubleDash option. Customers can add these items to their cart and finalize the checkout with no additional delivery fees or minimum order requirements. The DoorDash Dasher receives both orders and, in most cases, will deliver them together. While there are no additional delivery fees, users are subject to service fees for each respective order.
The initiative is core to DoorDash’s brand mission of becoming the “one-stop-shop” for all things delivery, and the partnership with Albertsons Cos. is a big step forward in that direction. Expanding off of a prior agreement, in which DoorDash partnered to provide last-mile grocery delivery for around 2,000 of Albertsons Cos. supermarkets, the new DoubleDash pilot between the two companies will pair more than 40,000 Albertsons Cos. products, including fresh and prepared foods from Albertsons Co. supermarkets’ Deli Marketplace, grocery, floral and convenience items, with meals and other consumables from other local retailers within the customers’ serviced geographies through the DoorDash app. At the time of writing, DoubleDash was supported across 7-Eleven, Walgreens, Wawa, QuickChek, and The Ice Cream Shop locations, as well as DashMarts, the chain of convenience stores wholly owned and operated by DoorDash itself.
Albertsons Cos. is no slouch, overall the company operates 2,278 retail stores with 1,725 pharmacies, 400 associated fuel centers, 22 dedicated distribution centers and 20 manufacturing facilities, all spread across 34 states and the District of Columbia under such banners as Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci’s Food Lovers Market, making the partnership a huge get for DoorDash.
Albertsons Cos. has made numerous strides in digital transformation this past year, and the retailer is continuing to invest in ways that make shopping easier and more convenient.
This article originally appeared in the PSFK report, Optimizing Last Mile CX – a guide for retailers to adapt quickly to changing consumer expectations while delivering on the promises made about service and convenience.