UK Supermarket chain Asda is trialling a new sustainable, package-free store near its headquarters in the city of Leeds. The store will include 15 refill stations featuring 30 household staples ranging from Kellogg’s cereals to PG Tips tea bags. The refill zone includes shampoos, conditioners, shower gels and more. The store will also sell 50+ produce lines all sold in loose, unwrapped form and the outer plastic from multi-pack items will be removed. The store also features an area for local vendors to sell their wares and a comprehensive recycling offering. The goal is to be able to offer all the services, meeting consumers’ desire for more sustainable shopping options and do so at no additional cost to the shopper.
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This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.