Burberry, the UK’s biggest luxury brand, is launching a new circular fashion partnership with My Wardrobe HQ to allow for the rental and resale of its products. The selection includes handbags, coats and accessories, and is available to rent on My Wardrobe HQ for 4, 7, 10 or 14 days. Burberry will be providing the bulk of the available inventory, with additional authenticated donations coming from the brand’s VIP clients and the My Wardrobe HQ community. Prices will range depending on the length of the rental, and if customers want to keep an item they’ve rented, there is the option to buy it. The initiative fits into Burberry’s sustainability strategy.
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This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.