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Retail Innovation Week: clienteling, brand ambassadors, operational wins
04/29/22

Retail Innovation Week: clienteling, brand ambassadors, operational wins

Retail innovation news we're tracking this week includes new clienteling strategies for 1:1 relationship, next-gen ambassadorship engagements for reaching today's generation, and the latest in retailer back-end innovations.


Driving Repeat Business With Enhanced Clienteling

Over the past few years, the expectations of modern shoppers have evolved just as rapidly, if not more so, than the retail landscape itself. The latest retailer playbook made by our friends upstairs at PSFK, shows how brands can transact and win loyalty from this new wave of consumers potentially wary of swapping the convenience and personalized clienteling of online commerce. 

How Reformation created a service-oriented in-store experience 
The sustainable clothing and accessories brand is finding success by leveraging next-generation clienteling tools, technologies, and techniques to elevate the customer experience. Read More

Target and Apple team up for special shop-in-shop training program
To provide an enhanced Apple product shopping experience for its customers, Target is giving its own employees and team members specialized training in concert with the Cupertino giant. PSFK

Ulta Beauty develops a new AI engine for hyper-personalization
An innovative, personalized artificial intelligence solution for skin health and beauty is helping reimagine the guest experience across key Ulta Beauty touch points. Read More

Download This: A Guide for growing sales and optimizing CX with next-gen clienteling solutions
A how-to for planning clienteling strategies to deliver superior brand experiences and strengthen consumer loyalty. Report Details


Ambassador-Led Engagement Strategies Get A Refresh For Today's Generation

Ambassador marketing is evolving to match the diverse composition of today's zeitgeist. Savvy retailers are making waves by taking innovative approaches to their ambassador-led shopper engagement strategies; simultaneously burnishing their cultural bonafides and targeting a rising generation of new shoppers with word of mouth appeal.  

Taco Bell “slays” with drag show brunch tour across Cantina locations
Taco Bell’s premium-positioned Cantina locations around the U.S. have a new brunch offering: a drag show. Each show will be hosted by drag performer Kay Sedia and feature appearances from local drag talent. The concept came out of Live Más Pride, an LGBT employee resource group, and intends to reaffirm Taco Bell’s support for the LGBT community. Press Release

American Eagle taps Twitch streamers as next influencer base
The retailer is turning toward gaming influencers to reach Gen Z, producing an episodic docuseries featuring different Twitch streamers and their rise to success on the platform. Each streamer will be dressed in American Eagle clothing at some point throughout their episode. AEO

Victoria's Secret Pink welcomes first male celebrity brand ambassador
To further its inclusivity efforts, Victoria’s Secret announced that actor and producer Darren Barnet will be the company’s first male brand ambassador, promoting Pink’s Gender Free collection as well as helping launch new styles. VS

Levi’s opens fifth “Haus of Strauss” creator house in Mexico City
The company operates five “Hauses,” which are closed off from consumers and operate as a denim-focused playground and cultural hub for influential creatives and creator influencers, located in L.A., Tokyo, Johannesburg, London, and now CDMX. Glossy

Operational Innovations To Drive CX & Power Convenience
To keep pace with consumers' expectations around convenience and efficiently handle the volume of online orders being placed across a host of channels, retailers are redesigning both the warehouse and their back-end capabilities for an increasingly omnichannel age. Cutting edge technology coupled with AI and machine learning is being layered into fulfillment and operational environments to support workers, helping unlock further value by boosting efficiencies. 

American Eagle launches anti-Amazon supply chain platform
American Eagle has, over the past year or so, acquired two supply chain businesses for hundreds of millions of dollars in order to build out a logistics platform it hopes its retail peers will pay to utilize, in what the retailer is calling an anti-Amazon “frenemy network.” Retail Dive

Kroger brings its store-less grocery delivery to South Florida
Grocery chain Kroger is betting on giant, robot-powered warehouses to navigate its consumers’ shift to e-commerce and catch up to competitors in online grocery. The company’s latest Ocado-automated customer fulfillment center push is launching in South Florida this summer. Kroger

How Lowe’s strategically retooled its logistics network to better meet demand
To keep Lowe’s supply chain working smoothly despite upstream snags and increased e-commerce demand, the company expanded its logistics facility footprint, leveraging coastal holding facilities, and launched a transition to a more efficient market-based delivery model. Supply Chain Dive

Unilever uses next-gen tech to innovate SKU processes
Unilever is leveraging machine learning and advanced analytics as part of its SKU rationalization process to provide a more holistic and granular assessment of its product portfolio. Segmenting data by brand, customer, category, and channel, the CPG giant’s new tool recommends whether to continue manufacturing products and accounts for such factors as profitability, consumer purchase habits, and retailer benefit. Unilever

Report Library is a War Chest for Retailers 
The retail sector's leading business intelligence firm PSFK has the best selection of guides and research reports to help retailers, brands, agencies and solution providers innovate today. Available as single downloads or as part of an all-you-can-eat membership package for your whole team:

 

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