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A recent consumer survey and trends research by leading retail think tank PSFK shows what a successful Multi-Platform eCommerce Strategy can look like, delving into how top brands and retailers are engaging and transacting with customers across digital & social content and social commerce platforms beyond just their own.
The research shows that brands and retailers need to direct marketing strategies and business initiatives to social commerce platforms such as Facebook shops, Facebook Live, Instagram Shopping, TikTik Shopping and other key players.
With shoppers spend more time on social networks, online video streaming platforms, and other digital channels, the are spending less time in online retail channels and eCommerce sites. Brands have the challenge and opportunity to evolve their social commerce strategy to meet potential customers on the social platforms that their target consumers are using and adapt their messaging to speak to their desired customer. By investing in the social commerce experience, companies need to develop content that fits within these social channels and create seamless social commerce shopping experiences.
In a recent report, PSFK trends research found several trends for social commerce.
Brand Fan Communities
In curating consumer “club” experiences, brands and retailers are tapping into like-minded communities, focused on specific hobbies or interests.
As consumers increasingly look to their favorite creators as their first and sometimes only source of discovery, platforms are designing affiliate programs that allow them to curate their own shoppable storefronts.
To provide shoppers with greater value, drive participation, and even encourage in-store visits, retailers are leaning into live shopping events to drive connection and engagement.
Mobile Shopping Assistants
Digital consumers are increasingly seeking digital shopping assistants, mobile and desktop browser extensions and AI-enabled personal shopping services to fulfill in-the-moment tasks and to help them fill specific needs.
The PSFK survey of US Shoppers shows that:
Other findings from the survey, supported by PSFK’s research, show that consumers are increasingly expecting convenience across all digital checkout points, and favoring brands and solutions that remove friction from the payment process.
PSFK US Online Shopper Survey
The PSFK quantitative survey was conducted January 26-29, 2022. The survey was a ‘basic census’ balanced in terms of age and gender. The respondents had household income between $0-$200k.
For a copy of complete survey findings, contact: firstname.lastname@example.org
For further insights covering the tools, technologies, and solutions brands and retailers are using to influence, engage, transact, and connect with consumers, please refer to the full PSFK iQ report. Now available to download.