Looking across products, services and experiences, consumer choice, access, and customer care is constantly reaching a new pinnacle, creating an omniplatform and omnibrand shopper mindset. Across today’s expansive digital landscape, conversations around community–not just membership but active participation on behalf of loyal customers–is one strategy organizations are exploring as a means to not only stand out but earn long-term affinity, customer retention, and customer engagement. To build the type of community powered by customer relationships and customer success that goes beyond points systems and one-off discounted purchases, businesses are testing customer loyalty ideas and gathering customer feedback around how to better involve consumers in the decision making process, provide more dynamic rewards and create a more equitable value exchange between consumer and retailer.
The PSFK Quantitative US Membership & Community Survey shows:
PSFK US Membership & Community Survey
The PSFK quantitative survey was conducted February, 2022. The survey was a ‘basic census’ balanced in terms of age and gender. The respondents had household income between $0-$200k.
For a copy of complete survey findings, contact: email@example.com
For further insights on activating communities with added value engagements and web3, NFT and DAO tools and technologies, please refer to the full report from PSFK iQ Research: Now available to download.