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Retail Trends: Multi-Retailer Collaboration

Retail Trends: Multi-Retailer Collaboration

Retailers are increasingly partnering for shop-in-shop offerings that broaden their own range of product offerings and help them engage new shoppers.

By tapping big-name peers to refresh the in-store experience and drive further foot traffic, these shop-in-shop partnerships allow brands to create exciting and fully-owned points of sale outside of their own store footprints, while also adding a strategic element of differentiation to the retailers housing them. 

Macy’s updates assortment with Toys R Us in every store 
Toys R Us-branded shops are coming to every one of Macy’s department stores in an acceleration of a store-in-store partnership made last year. The comprehensive rollout will begin later this month and wrap in October, just in time for the holiday shopping season. Press Release

H&M ties sustainability goals to CAMP store-in-store experience
A new activation designed to market H&M’s sustainable children’s collection is opening at CAMP. Called the “H&M Style Cabin,” the experience allows families to upcycle unwanted clothing and other materials into toys and accessories. Press Release

Waitrose services new areas with Dobbies “food hall” shop-in-shops
British supermarket chain Waitrose is partnering with Dobbies, the UK’s leading garden center, to offer dedicated areas with its essential product range in more than 50 of Dobbies’ food halls across the UK, including many areas not currently served by a Waitrose location. Press Release

PetSmart's vet franchise program makes it a one-stop destination
PetSmart is launching an independent business ownership model across its stores that allows veterinarians to open their own turnkey, franchised practices within PetSmart store locations, helping the retailer provide everything pet parents might need in one convenient location. PetSmart


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