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Retail Trend: Travel Immersions Transport Shoppers By Bringing The Vacation In-Store

Retail Trend: Travel Immersions Transport Shoppers By Bringing The Vacation In-Store

Beyond just attracting shoppers, innovative store designs and experiential elements are allowing companies to showcase and leverage their own unique identities in new ways across a variety of touch points and occasions, helping build a competitive moat.

It's August, which means “Summer Vacation” time. Retailers are taking the hint and refreshing their store experience with travel-themed offerings and products to connect with consumers and get them excited about shopping in-person again. By targeting the emotional appeal of travel, these transportively experiential brick-and-mortar activations are able to better engage shopper needs, while at the same time leveraging design elements to immerse shoppers in a retailer's own brand world and values.

Casablanca brings “golden age” of travel to Selfridges with new pop up
Luxury brand Casablanca is bringing a vintage airport inspired pop-up to Selfridges called Casa Air. The experience features a champagne bar serving Casablanca branded champagne, a conveyor belt, airport seating, and will be promoting the brand’s Autumn/Winter 2022 collection. Casablanca

Abercrombie opens new travel-themed “getaway” stores
Abercrombie & Fitch is opening a new retail concept in LA and Milan inspired by the sentiments of traveling for a long weekend, meant to appeal to 25-35 year old customers. Abercrombie will open further getaway-concept stores this year, and throughout 2023. Press Release

Walmart opens concept focused on nature-loving vacationers
In partnership with cabin-outpost company Getaway, Walmart is launching a “mini-retail experience” that will stock cameras, cast iron skillets, Pendleton Outdoor Blankets, Burt’s Bees lip balms as well as books, games, toiletries and other items for hiking and leisure activities. Walmart is the first official retail partner for Getaway which promises guests “disconnected stays in nature” located less than a two-hour drive from major cities. Walmart

Negroni fountain at St. James' Court Hotel brings taste of Italy to London
Bringing a little bit of Italy to the center of London, the St James' Court Hotel is offering visitors a free flowing negroni fountain in the courtyard and G&T ice pops. The offerings can be enjoyed daily during the hotel’s “Aperitivo hour” in the courtyard. Londonist

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