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Hypebeast NYC HQ HBX Serves Both Fans & Business Needs

Hypebeast NYC HQ HBX Serves Both Fans & Business Needs

Following several retail spaces in Hong Kong and Seoul, Hypebeast opened a new 7-floor flagship store in New York City's Chinatown.

The company is known as an online destination for men's contemporary fashion and streetwear, and its real world location accommodates not only a fashion store with products carefully curated by Hypebeast but also serves as a flagship building for all other aspects of Hypebeast's ongoing businesses and projects. While the first floors were designed as a communal area where sneakerheads and streetwear enthusiasts can shop for the latest fashion trends and enjoy Hypebeans coffee – the company's very own coffee brand, the other floors serve as event spaces and Hypebeast Headquarters.

This piece originally appeared in our New York City Retail Guide.