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What To Expect In Retail In 2023
01/01/23

What To Expect In Retail In 2023

The key trends shaping the retail landscape and explore the ways in which businesses can adapt and thrive in the years ahead.


To help us get back to work, the PSFK research elves have produced “What to Expect: Retail 2023” – a deck designed to provide members of our community with insights and predictions on the future of retail. In this report, they delve into the key trends shaping the retail landscape and explore the ways in which businesses can adapt and thrive in the years ahead.

The retail industry is constantly evolving, and the next few years are set to bring major shifts and changes. In “What to Expect: Retail 2023“, we examine the trends that are driving these changes, including the return of the physical store, smarter marketing strategies, the role of retailers in creating communities, and the importance of connected service. By understanding these trends and how they will impact your business, you can make informed decisions and stay ahead of the curve in the constantly-evolving world of retail.

What You Will Learn From This Report On Retail in 2023?

In this report, you will learn about the major trends shaping the retail industry in the coming years. Specifically, we will explore:

  • The Return of the Store: The physical store is making a comeback, with a focus on local curation, sensory experiences, and immersive playgrounds.
  • Smarter Marketing: Retailers must adopt new approaches to marketing, including connected journeys, nano influencers, and using the store as a stage.
  • The Center of Community: Retailers have the opportunity to create purpose-driven neighborhoods and invest in the communities they serve.
  • Connected Service: Personalized product fit, contextual clienteling, and accessible access will be key to providing customers with a seamless and enjoyable shopping experience.

Who Prepared This Report?

This retail trends research deck has been developed by the same researchers and analysts who help companies that include Nike, Google & Samsung with their sector-leading market research platform and bespoke trends research and innovation consulting.