The Bentley Record Room Provides VIP Customers Exclusive Listening Experience
The Bentley Record Room is an exclusive lounge within Manchester's Co-op Live venue that offers members a luxury experience beyond traditional retail. Members enjoy designated parking, entrée through the VIP portal, and access to a space that reflects the shared values and identities of Bentley customers. By creating this members-only space, Bentley is building a community ecosystem that prioritizes its customers' needs and enhances their sense of belonging. “We are delighted to offer music lovers a dedicated Bentley Place,” said Christoph Hohmann, global head of brand communications at Bentley Motors, in a statement. “An environment that is as luxurious and cosseting as the interior of a Bentley – allowing them to experience the craftsmanship, beauty and luxury that you can find in each one of our cars, but on a much larger and totally immersive scale.”
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This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.
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PSFK
This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.